Meet
Mars.
CONCEPT DEVELOPER.
BRAND STRATEGIST.
CREATIVE DIRECTOR.
M
AWARD-WINNING CREATIVE WITH OVER 15 YEARS EXPERIENCE
IN ADVERTISING, BRANDING, AND MARKETING COMMUNICATIONS.
AWARDS
I'm fortunate to have been part of incredibly talented teams throughout my creative journey. Not only have we produced impactful work that has won hearts, but we've also won some awards.
Cannes Lions
Shortlist for Radio as a Medium
Shortlist for Products & Services
Shortlist for Best Scriptwriting
D&AD
Wood Pencil for Mobile Interaction & Experience
Dubai Lynx
Grand Prix for Design
Silver for Mobile
Bronze for Film
Loeries
Gold for Newspaper Advertising
Silver for Digital & Interactive
Silver for Shared Value
Epica Awards
Gold for print
The One Show
Merit Award for CSR Mobile
WOW Asia
Gold for Event of the Year
Gold for Brand Activation Campaign
Experience
MY CREATIVE JOURNEY
2020-2021
DDB
Dubai
Senior Copywriter
Abbott
Al Safi Danone
Henkel
Activia
Saudi Tourism Authority
2013-2019
CHEIL (Samsung)
Dubai
Senior Copywriter
Samsung
Virgin Mobile
Coke Studio
Nespresso
Etihad Airways
du
Ferrari
Maserati
Renault
Energizer
Bayer
New Balance
Nando's
Emaar
2019-2020
M&C Saatchi
Dubai
Senior Copywriter
Aldar Properties
PepsiCo
twofour54
Visit Oman
Lamar Properties
ADNOC (Abu Dhabi National Oil Company)
KIZAD (Khalifa Industrial Zone Abu Dhabi)
2011-2012
FP7 Bahrain
Copywriter
Batelco
Bahrain International Circuit
Cathay Pacific
Bahrain Tender Board
2012-2013
PIM Bahrain
Brand Strategist
Ooredoo (Nawras)
Doha Bank
Samena Capital
Trust Re
2006-2007
REITMANS Montréal
Copywriter
Reitmans
2007-2011
O2 Bahrain
Global Head of Copy
Wahooo! Waterpark
AFC Asian Cup
Bahrain Air
Aswaaq
Nawras (Ooredoo)
Amwaj
Wasl
Al Ain Dairy
2021-2022
Saba Consultants
Dubai
Creative Director
Investment Corporation of Dubai (ICD)
Ithra Dubai
APICORP
ARM Holding
Sandooq Al Watan
2023
EY
Dubai
Creative Director
Nakheel
Honda
UNICEF
Lipton
Pepsi
2022-2023
The Collective
Dubai
Creative Director
Honda
UNICEF
Lipton
Pepsi
McGILL UNIVERSITY
BA PSYCHOLOGY
DIPLOMA MARKETING
SUPER POWERS
MY KEY CREATIVE SKILLS
CONCEPT DEVELOPMENT
90%
CREATIVE IDEATION
93%
COPYWRITING
95%
BRAND STRATEGY
85%
INSIGHT IDENTIFICATION
83%
MESSAGING ARCHITECTURE
75%
STORYTELLING
80%
VOICEOVER ACTING
60%
CAT HERDING
1%