social
NESPRESSO | ESSENZA MINI
MAGNIFY THE MOMENT
The new Essenza Mini is an ultra-compact machine by Nespresso. We brought the global campaign 'Big Coffee Moments' to life by creating mini stories that take place on top of the Essenza Mini, playing with the power of perspective to reveal a big coffee moment.
Since Instagram now lets you zoom in, we posted pictures
of the Essenza Mini and invited people to zoom in to magnify the moment.
NESPRESSO | VINTAGE SELECTION
BETTER WITH AGE
Nespresso’s Vintage Selection 2014 is a coffee that's been aged to unlock a new sensory dimension, giving rise to richer, more sought-after flavours.
People who appreciate vintage items are often more cultured, sophisticated and interesting. They often have more life experience - experience that comes with age. In this campaign, we celebrate the beauty of aging. With age comes more confidence, more interesting stories to tell, more financial freedom, and sometimes, we even get better looking. When we launched this campaign, images of cool and attractive 'more mature' men and women were trending on social media. We rode this trend and featured mature adults enjoying life with a Vintage Selection 2014 espresso and in the second phase of the campaign, we paired Nespresso's vintage capsules with vintage items, focusing more on the product.
Brand Phase
Product Phase
